If you own a business, then you know that it’s important to have an online presence. But what if you don’t know how to create one? Or what if you already have a website but it’s not ranking high enough in Google search results? This is where SEO comes in. SEO, or Search Engine Optimization, is the process of improving the ranking of your website on Google and other search engines. And believe me, it’s important – 91% of consumers use search engines to find information online. So, if your business isn’t ranking well, then you’re missing out on a lot of potential customers. That’s why SEO should be a top priority for any business owner. But don’t worry – this guide will explain everything you need to know about SEO and how to improve your website ranking.
What is SEO?
Before you even begin reading what the benefits of SEO are, or why your website needs it, you should first start by understanding what SEO is. SEO, or search engine optimization, is the process of optimizing your website or content so that it can gain a higher rank on Google. Why do you want that? So that your site receives more visitors for starters.
Even though that definition might sound simple, many things need to be done to gain a higher ranking. You might be thinking that you can pay for advertising, and while that might work temporarily, SEO gives you the keys to unlock organic traffic so you don’t need advertising. You can break SEO down into two parts; off-page SEO and on-page SEO. Off-page SEO is everything you do to improve the ranking of your site using methods that don’t directly affect your site, such as using social media. On-page SEO is the opposite and relates to anything you do to your site to improve its rankings, such as improving site speed.
Build Credibility and Trust
The first reason you need to begin implementing SEO is that it is one of the best ways to build credibility as a brand or business, as well as gain the trust of consumers. Why is authority important? Because it means sites will want to link your content, as Cozab, a digital marketing agency explains, and also means that consumers will think of you as a problem solver, which increases the chances they will go to you for a product or service in the future.
You Need Organic Traffic
One fact is crystal clear if you want to get a better ranking; you need organic traffic, and that is probably the primary reason you should consider implementing SEO. Did you know that around 60% of traffic that most websites receive is a result of organic traffic? Some studies even indicate that the percentage could be as high as 75% for B2B traffic. In other words, if you want people to find your site, you need to implement an SEO strategy to promote organic traffic.
Influences the Buying Process
Another reason you need to begin using SEO is that it influences the buying process, especially if you are using a content marketing strategy. For example, you would be creating content that highlights a problem a person might be having. You would also be creating content that solves that problem, and you would be creating content as to how your product or service is the solution to the problem, compared to other products or services.
Gives Customer Insight
Of all the reasons you should be implementing SEO, the fact that it provides customer insight is probably one of the most important. By performing the research necessary to develop an effective SEO strategy, you will learn what users are searching for, which content titles and page titles are clicked on the most based on certain queries, and more. Not only does this help to understand what products and services you should be promoting, but it also helps to define the direction of your content at any given point in time.
Not Expensive for the Benefits
Finally, implementing SEO for your website is not that expensive, especially when you compare it to the benefits that you receive. You could hire an SEO agency to help you increase your ranking and then use the profits you make to pay for the service; it pays for itself. More than this, doing keyword research to help you create engaging and relevant content is free, and there are many resources online to help you learn without paying a cent.