Anytime a product or service grows in popularity and is utilized by greater numbers of people, it’s possible for misinformation or even outright myths to arise over time. There are a number of examples here, and one is the world of vehicle branding and advertising.
Simply put, there are a number of misconceptions that have become perpetuated throughout the industry, and it’s important to address them. This article will debunk some of the most common myths surrounding vehicle branding and advertising.
Vehicle Branding is Too Expensive
For some business owners, particularly small business owners, the cost of vehicle branding can be a deterrent. They may not have the budget to invest in a full wrap or even partial wraps for their fleet of vehicles. However, it’s important to keep in mind that vehicle branding is an investment, and like any investment, it can pay off in the long run.
Not only will vehicle branding make your company’s fleet of vehicles more visible, but it will also make them more recognizable. Your company name, logo, and contact information will be seen by countless people on a daily basis, which can lead to an increase in customers or clients.
Vehicle Branding is Only for Large Companies
Another common myth is that vehicle branding is only for large companies. This simply isn’t true. Vehicle branding can be beneficial for companies of all sizes.
Whether you have a fleet of 10 vehicles or 100 vehicles, vehicle branding can help you to increase your company’s visibility and reach a larger audience.
Vehicle Branding is Bad for the Vehicle
Likely due to previous generations of vehicle wraps that were not as high-quality as they are today, some people believe that vehicle branding will hurt their vehicle.
This couldn’t be further from the truth! Modern vehicle wraps are made of high-quality vinyl that is designed to protect your vehicle’s paint job. In fact, many wrap companies offer a warranty on their products.
Only Vans or Semitrucks Can be Branded
Not only is this statement untrue, it becomes further and further from reality with each passing year. Numerous businesses are utilizing things like custom truck decals, car decals, car magnets and more to increase their visibility.
The simple reality here is this: Any vehicle that spends significant time on the road can be a moving billboard for your business with the right branding. From passenger cars to semitrucks, any type of vehicle can be utilized for vehicle branding.
In fact, over the years, it’s been discovered that many people are more likely to pay attention to branding or marketing when it’s on a more common vehicle like a passenger car.
Vehicle Branding is Only for Local Businesses
This myth likely comes from the fact that vehicle branding is an excellent way to increase your visibility in your local community. While it’s true that vehicle branding can be a great way to reach a local audience, it’s also important to remember that your vehicles can take your message anywhere.
Whether you’re driving to a nearby city or town, or even across the country, your vehicles can be working for you and spreading awareness of your brand.
Once It’s There, Vehicle Branding Can Never Be Removed
Once again, this couldn’t be further from the truth! Modern vehicle decals, magnets and wraps are made of high-quality materials that can easily be removed without creating any issues.
This is important to remember if you ever decide to sell your vehicle or if you want to change up your branding in the future. You won’t be permanently attached to one design or message.
Vehicle Branding Requires Too Much Maintenance
We’re not even sure where this one comes from, because the reality is the polar opposite: Compared to many other forms of marketing, vehicle branding requires very little maintenance.
Once your vehicle wrap or decal is applied, that’s it! You don’t need to do anything further to maintain it. Of course, you’ll want to keep your vehicle clean and presentable, but the wrap or decal itself won’t require any additional care.
Compare this to an advertising format like an outdoor sign, which may need to be regularly replaced due to weathering or other damage.
Vehicle Branding is Too Heavy for My Vehicle
This is another area where modern improvements in technology have made vehicle branding much more accessible. In the past, some people were concerned that branding their vehicle would add too much weight and negatively impact their gas mileage.
Nowadays, however, vinyl wraps and decals are so lightweight that they won’t have any significant impact on your vehicle or your gas mileage.
Considerations for Quality Vehicle Branding
Have we convinced you? If so, here are some simple tips on how to go about utilizing branded vehicles for the benefit of your company:
- Logo and brand colors: Start by ensuring that your vehicles prominently feature your company’s logo. This will help people to quickly and easily identify your brand. In addition, try to use brand colors throughout the design to further reinforce your identity.
- Call to action: What do you want people to do after seeing your branded vehicle? Make sure that your call to action is clearly visible and easy to understand.
- Design: Work with a professional designer to create a vehicle wrap or decal that’s both visually appealing and effective.
- Quality materials: Be sure to use high-quality materials for your vehicle branding. This will ensure that your branding looks great and lasts for years to come.
- Stay positive: Keep your message positive and upbeat. This will help to create a good impression of your brand in the minds of those who see your vehicle.
- Focus on target demographics: Keep your target audience in mind when designing your vehicle branding. This will help to ensure that your message is relevant and engaging.
Vehicle branding is an excellent way to increase your company’s visibility, reach a larger audience and generate new leads. However, it’s important to remember that there are many myths surrounding vehicle branding.
By debunking these myths, you can make an informed decision about whether or not vehicle branding is right for your business. Be sure to get your information from reputable sources as you make your decision, and remember that quality is key!